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Nowadays, DTC（Direct-to-consumer brands, or “DTC brands” in short） brands are growing at an unprecedented rate, as they offer a unique way of selling products directly to consumers, bypassing traditional retail channels. With the rise of e-commerce platforms and social media, DTC brands have become more accessible to consumers, allowing them to compete with established brands in various industries.
DTC brands have emerged as a disruptive force, challenging the traditional retail industry by offering unique products, personalized customer experiences, and innovative marketing strategies, understanding the key characteristics of DTC brands is essential for businesses considering this model, as well as for consumers curious about this growing trend. Therefore further in this paragraph, we will investigate the defining traits of DTC brands and how they have transformed the retail landscape, paving the way for a new era of customer-centric and innovative business practices.

Privacy policy and terms of service

> Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
> Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
>  Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
> Data Processors (or Service Providers) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
> Data Subject (or User) is any living individual who is using our Service and is the subject of Personal Data.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
> Email address
> First name and last name
> Address, State, Province, ZIP/Postal code, City
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Use of Data

CWD uses the collected data for various purposes:
> To provide and maintain our Service
> To notify you about changes to our Service
> To allow you to participate in interactive features of our Service when you choose to do so
> To provide customer support
> To gather analysis or valuable information so that we can improve our Service
> To monitor the usage of our Service
> To detect, prevent and address technical issues
> To provide you with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

CWD may process your Personal Data because:
> We need to perform a contract with you
> The processing is in our legitimate interests and it is not overridden by your rights
> For payment processing purposesTo comply with the law

Retention of Data

CWD will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies
CWD will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

Business Transaction

If CWD is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Perso

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
AnalyticsWe may use third-party Service Providers to monitor and analyze the use of our Service.

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).
We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy.
The payment processors we work with are:· PayPalTheir Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

More commitments to you

Promise that the order will be shipped within 12-48 hours
Within 6-12 days, it can reach the hot selling countries in Europe and America, and 90% of the orders can be shipped within 10 days
If the customer has not received the order for more than 20 days, a full refund will be made
If customers receive defective products, we will reissue the order for free or give you a full refund
The package lost in logistics will be reissued for free or a full refund
If customers receive wrong size or wrong color products ,we will make a refund or reshipping.